If you own a business you know the most important thing is sales. Sales are the air that your business breathes. Without sales your business cannot grow or function. The only way to get sales is to get your business out there to be known. If you offer a unique service you have to let people know you exist in order to access and use your services.
You have to find creative ideas to be known and seen. Online marketing is still the most effective and cheapest way to reach your market. Creating a video with brand awareness and details about your business will make viewing more interesting and people talking about your product. One of the best avenues online to market your business is Youtube. According the Nielson Survey 2011, Americans stream an average of a whopping 15 billion videos from the YouTube website. That alone shows you that your business customers are a percentage of those watching videos.
You have the option of both uploading straight to their website and using their mobile app feature to your advantage by creating videos that are formatted to their app. Your business will now be out there for the millions to watch every day at any time of the day and most importantly at their own convenience.
There are several benefits to using YouTube for business. Some of the benefits include:
• Easy and convenient searches
YouTube grabs more than 4 billion views in a day! It is the second most used search engine. The first is Google. Every time someone wants to search for a service or a product review or company they go to YouTube first. It is convenient. It is easy to do.
• Videos go viral
It has become very easy to share videos online from Youtube. You are not restricted to 15 second videos like Instagram or Vine. You can say everything you need to in a YouTube video for as long as you need. If someone likes your video they more than likely share the video with their peers and thus the chain reaction effect of viral videos. Videos are affected organically by social media, and this means once your video has left YouTube to another social media site, it will be doing the rounds in other sites. The best thing is that is free advertising and more people talking about your business.
• Real time feedback
YouTube allows the consumer or viewer to comment or like a video that you have posted. You will be able to see and learn what consumers like and dislike about your service or product. This will allow you to improve your business on many levels, so that you can sell more and appeal to a wide range of people.
You have to remember that, when your business is out there someone will want it. You have to go to where people frequent and spend a lot of their time weekly and even daily. Online videos are easier and quantifiable.